When Steve Jobs introduced the MacBook Air as “the world’s thinnest notebook,” one slide showed a photograph of the new computer on top of an envelope, which was even larger than the computer itself. That’s it. No words, no text boxes, no graphs, just the photo. How much more powerful can you get? The picture says it all. (The Presentation Secrets of Steve Jobs by Carmine Gallo, pages 99-100)
The Presentation Secrets of Steve Jobs
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